The “Phillips Watches Online Auction: The Geneva Sessions Spring 2025,” held by Phillips in Geneva on March 12, 2025, featured an exclusive selection of 70 timepieces from the finest watch brands, chosen for their condition, rarity, and quality. Total sales, including fees: $4,093,805 USD, representing 100% of the lots offered.
BEST RESULTS
Lot 3: Richard Mille – A very rare and attractive titanium tourbillon wristwatch, featuring a power reserve and function indicator. Sold for $339,242 USD
Lot 67: F.P. Journe – An elusive and highly desirable platinum dual-time chronometer wristwatch, featuring a dual resonance escapement and power reserve. Sold for $226,162 USD
Lot 25: Audemars Piguet – A rare and intricate stainless steel tourbillon wristwatch with a skeletonized dial. Sold for $226,162 USD
BEST PERFORMANCES
Lot 37: Rolex, circa 2022 – A rare and attractive automatic stainless steel wristwatch with a central seconds hand and a yellow dial. A 323% difference between the low estimate and the final hammer price ($14,135 USD)
Lot 66: Jaeger-LeCoultre, circa 2013 – A vibrant and highly desirable limited-edition white gold wristwatch featuring an enameled and guilloché dial. A 313% difference between the low estimate and the final hammer price ($18,376 USD)
Lot 36: Jaeger-LeCoultre Vers 2020 – A stunning and rare limited-edition white gold wristwatch featuring an orbital flying tourbillon, Skychart, zodiac calendar, 24-hour display, and month indicator. A 281% difference between the low estimate and the final hammer price ($84,811 USD)
BREAKDOWN BY BRAND
Patek Philippe
Ranking first in terms of the highest prices achieved at the auction, Patek Philippe recorded the highest total sales figure of $996,524 USD
Audemars Piguet
Ranking second in the list of top auction prices, Audemars Piguet achieved a price of $661,523 USD
F.P. Journe
With a watch that sold for $226,162 USD, F.P. Journe was the third-best-performing brand at this auction, with total sales of $466,459 USD
These three brands account for a total of $2,124,506 USD, or 52% of total sales
AVERAGE PRICE PER LOT
Given the total number of lots, 70 in all, with 0 unsold lots, the average price per lot was $58,483 USD
CONCLUSION
This sale demonstrated once again the vitality of the auction market; the top three brands were Patek Philippe, Audemars Piguet, and F.P. Journe.
