

The ‘Important Watches II’ auction organised by Sotheby’s in Hong Kong on 19 March 2025 featured an exclusive selection of 315 timepieces from leading watch brands, chosen for their condition, rarity and quality. Total sales, including fees: $3,687,584 USD, representing 100% of the lots offered.
BEST RESULTS
Lot 8501: Rolex – White gold chronograph wristwatch set with diamonds and sapphires, featuring a sodalite dial. Sold for $122,587 USD
Lot 8508: F.P. Journe – Octa Réserve de Marche | Rose gold wristwatch with date and power reserve display. Sold for $106,242 USD
Lot 8507: Patek Philippe – White and rose gold wristwatch with date, moon phase and power reserve indicator. Sold for $81,725 USD
BEST PERFORMANCES
Lot 8878: Harry Winston, circa 2010 – Ocean Submariner Date | A platinum wristwatch with a date display. A 471% difference between the low estimate and the final hammer price ($7,355 USD)
Lot 8552: Audemars Piguet circa 1990 – Quantieme Perpetuel Automatique | Yellow gold and diamond wristwatch with perpetual calendar and moon phase display, featuring a mother-of-pearl dial. A 332% difference between the base estimate and the final result ($27,786 USD)
Lot 8852: Rolex, circa 1975 – Cellini | Yellow gold wristwatch for left-handed wearers. A 306% difference between the starting estimate and the final hammer price ($5,230 USD)
BREAKDOWN BY BRAND
Rolex
Topping the list of the highest sale prices, Rolex achieved the highest sale figure of $883,279 USD
Patek Philippe
Ranking second in the list for highest sale figures, Patek Philippe achieved a total of $564,390 USD
Audemars Piguet
With a watch that fetched $42,497, Audemars Piguet was the third best-performing brand at this auction, achieving a total of $279,171
These three brands accounted for a total of $1,726,840, representing 47% of the total auction proceeds
AVERAGE PRICE PER LOT
Given the total number of lots, 315 in total, of which 0 remained unsold, the average price per lot was $11,707 USD
CONCLUSION
This sale has once again demonstrated the dynamism of the auction market; the top three brands were Rolex, Patek Philippe and Audemars Piguet




