The STYLED. Timeless Watches & How to Wear Them auction organized by Phillips featured an exclusive selection of 120 pieces from the best watch brands chosen according to their condition, rarity and quality. Total sale including costs : 11 523 500 $ USD, selling 90% of the lots presented.
Lot 77 : Rolex ref. 6538, Submariner “Big Crown” model, stainless steel wristwatch with black lacquer “four liner” dial, big crown, bracelet, sold for 567 000 $ USD.
Lot 14: Patek Philippe ref. 1463, “Tasti Tondi” model, stainless steel chronograph wristwatch with two-tone silvered dial with outer tachymeter scale, sold for 495 000 $ USD.
Lot 71 : IWC ref. 3705, Der Fliegerchronograph model, ceramic and stainless steel chronograph wristwatch with day and date – property from the family of Günter Blümlein, or 796% variation between the low estimate and the final result (53 750 $ USD).
Lot 31 : Heuer ref. 2447, Mareographe model, stainless steel chronograph wristwatch with tidal indication, or 588% variation between the low estimate and the final result (27 500 $ USD).
Lot 72 : Vacheron Constantin ref. 5000H, Historiques Cornes de Vache 1955 model, stainless steel limited edition chronograph wristwatch with pulsations dial and unusual lugs, 369% variation between the low estimate and the final result (93 750 $ USD).
BREAKDOWN BY BRANDS
On the first step of the podium, with six watches exceeding 300 000 $ USD, average per lot 140 074 $ USD. A result based on the second highest bid of the sale with lot 14.
On the second step of the podium, with a watch above 500 000 $ USD, average per lot 113 095 $ USD. A result based on the highest bid of the sale with lot 77.
On the third step of the podium, with ta watche exceeding 150 000 $ USD, average per lot 57 188 $ USD.
These three brands represent a total revenue of 9 939 125 $ USD, or more than 85% of the total sale.
AVERAGE PRICE PER LOT
Based on the number of lots, 120 in total, including 5 unsold lots, the average price of a lot was 100 204 $ USD.
A solid sale that once again demonstrates the importance of selecting pieces in an increasingly selective market but also shows the importance of being disruptive to come out with new concepts like this sale curated by The Rake. It was a success with again some strong results in all areas but most of all with Rolex which is again a market benchmark for many collectors today.