The ‘Important Watches II’ auction organised by Phillips in Geneva on 10 May 2025 featured an exclusive selection of 192 timepieces from the finest watch brands, chosen for their condition, rarity and quality. Total sales, including fees: $52,192,206 USD, representing 97% of the lots offered.
BEST RESULTS
Lot 18: F.P. Journe X THA For Breguet – Yellow gold clock with a constant-force detent escapement, featuring moon phases, equation of time, thermometer, month, day and date, accompanied by a yellow gold tourbillon wristwatch with moon phases and power reserve. Sold for $6,618,662 USD
Lot 118: Cartier – A historically significant, unique and museum-quality Portico mystery clock, in rose quartz, enamel, onyx, rock crystal and set with diamonds, with a rock crystal dial and a mother-of-pearl inlaid bezel set with diamonds. Sold for $4,727,444 USD
Lot 74: Patek Philippe – An exceptionally significant rose gold wristwatch, in excellent condition, immensely charming and the only one of its kind known to the public, featuring an automatic perpetual calendar, moon phases, a second-series engraved/enamelled dial and a ‘Double P’ crown. Sold for $3,272,661 USD
BEST PERFORMANCES
Lot 16: Konstantin Chaykin Circa 2025 – ‘Thinking Of the Time’s Birth’. 2567% increase between the low estimate and the final result (USD 64,131)
Lot 91: Rolex Circa 1915 – Silver wristwatch with enamelled dial. 1,043% variation between the low estimate and the final result (USD 27,485)
Lot 141: Charles Frodsham circa 1918 – A unique and exceptional silver carriage clock featuring quarter repeater, grande and petite sonnerie, perpetual calendar, tourbillon, and power reserve. 713% difference between the low estimate and the final result (USD 977,229)
BREAKDOWN BY BRAND
Patek Philippe
Topping the list of the highest-selling items, Patek Philippe achieved the highest total for the sale, amounting to $11,017,204
Rolex
Ranking second in the list of top auction prices, Rolex achieved a total of $9,085,182 USD
F.P. Journe X THA For Breguet
With a piece that fetched $6,618,662 USD, F.P. Journe X THA For Breguet is the third best-performing brand in this sale, achieving a total of $6,618,662 USD
These three brands account for a total of $26,721,048 USD, representing 51% of the total sale
AVERAGE PRICE PER LOT
Given the total number of lots—192 in all, including 5 unsold lots—the average price per lot was $279,103 USD
CONCLUSION
This sale has once again demonstrated the dynamism of the auction market; the top three brands were: Patek Philippe, Rolex, and F.P. Journe X THA For Breguet
