The auction “Phillips Watches Online Auction: The Geneva Sessions Fall 2025” organized by Phillips in Geneva on September 12, 2025, presented an exclusive selection of 76 pieces from the best watch brands chosen for their condition, rarity and quality. Total sales, fees included: $5,138,274 USD, or 100% of the lots presented.
BEST RESULTS
Lot 44: Patek Philippe – Nautilus Chronograph “40th Anniversary” | A very rare, important, and highly attractive limited edition white gold and diamond-set chronograph wristwatch with date, bracelet, and cork box, made to commemorate the 40th Anniversary of The Patek Philippe Nautilus Vendu pour 414 467$ USD
Lot 1: Berneron – Mirage Prussian Blue | A groundbreaking and artistic asymmetric white gold wristwatch with guarantee and box Vendu pour 302 880$ USD
Lot 19: F.P. Journe – Chronomètre à Résonance, “Parking Meter” | An elusive and highly desirable platinum dual-time chronometer wristwatch with resonating double escapement, power reserve, certificate of authenticity and presentation box Vendu pour 302 880$ USD
BEST PERFORMANCES
Lot 1: Berneron Vers 2023 – Mirage Prussian Blue | A groundbreaking and artistic asymmetric white gold wristwatch with guarantee and box 503% de variation entre l’estimation base et le résultat final (302880$ USD)
Lot 7: Girard Perregaux Vers 1995 – Girard-Perregaux Pour Ferrari | A fine and attractive yellow gold chronograph wristwatch with date and deep blue dial, made for Ferrari 376% de variation entre l’estimation base et le résultat final (11 956$ USD)
Lot 79: L’Epée Vers 2023 – Grenade – 50 Shades of Grey | A fascinating and technically impressive aluminum and stainless steel high-end mechanical grenade table-clock, with guarantee and box, part of a limited edition of 99 pieces
BREAKDOWN BY BRAND
Patek Philippe
Occupying the first place in the ranking of the best selling prices, Patek Philippe achieved the best sales figure of $1,951,181 USD.
F.P. JOURNE
Occupying second place in the ranking of best selling prices, F.P. Journe achieved the figure of $589,818 USD.
AUDEMARS PIGUET
With a watch that reached the price of $ 95,646 USD, Audemars Piguet is the third most successful brand in sales with a result of $ 326 791 USD
These three brands represent a total product of $2,867,790 USD, or 56% of the total sales.
AVERAGE PRICE PER LOT
Given the number of batches, 76 in total, including 0 unsold lots, the average price of a batch was $67,609 USD.
CONCLUSION
This sale once again demonstrated the dynamism of the auction market, we can note the presence in the top three brands of the following: Patek Philippe, Audemars Piguet, and F.P. Journe
