The Daytona Ultimatum auction organized by Phillips featured only an exclusive selection of 32 Rolex Daytona-themed items with many rare variations. Total sales included: 22 237 299 USD. An absolute record for Rolex at auction.

BEST RESULTS

Lot 8 : Ref. 6265, white gold bracelet chronograph, the only known on the market, sold for $ 5,951,821 USD. Note that the benefits of this watch went to the Children Action Foundation.

Lot 32 : Ref. 6240, chronograph steel bracelet, produced only over a short period, highly sought after in this configuration, sold for $ 3,019,670 USD.

BEST PERFORMANCES

Lot 18 : Ref. 16518, or 275% of variation between the low estimate and the final price. A confirmation of the demand of collectors on the Daytona equipped with the automatic movement.

Lot 9 : Ref. 16528, or 225% of variation between the low estimate and the final price. In the continuity of the performance of lot 18.

Lot 7 : Lot 7 : Ref. 6239, or 216% of variation between the low estimate and the final price. A confirmation of the demand of collectors on the most mythical Daytona, the first reference produced since 1963.

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Of the 32 lots, it should be noted that references 16518, 16528, 6239 and 6263 exceeded the 200% difference between the low estimate and the result.

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BREAKDOWN BY REFERENCE

Ref 6263
On the first step of the podium, three watches having exceeded the million dollar mark, average per lot 754 681 USD. Obviously, this reference is undoubtedly the most appreciated by collectors with its many rare variants.

Ref 6265
On the second step of the podium, including the most expensive watch of the sale, average per lot 2 100 821 USD. A result based on the highest bid of the sale with lot 8.

Ref 6240
On the third step of the podium, including the most expensive watch of the sale, average per lot 1,171,030 USD. A result based on the highest bid of the sale with lot 32.

These three benchmarks represent a total product of USD 16,607,682, representing almost 75% of the total sales.

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AVERAGE PRICE PER LOT

Given the small number of lots and 5 lots sold above $ 1 million, the average price per lot was $ 700,000 USD. Which imposes not only Rolex as the star brand of the market but also the Daytona model as the star of the brand.

CONCLUSION

Reading these results, we can deduce that the Rolex brand is undoubtedly the star brand of the auction market at the beginning of the year. Since the sale of Paul Newman’s famous Paul Newman Daytona, the market has reached unimaginable heights five years ago at the last Daytona sale in 2013. Of all these results, the main lesson remains the prices achieved by the versions equipped automatic movement, which will be the stars of tomorrow with a new generation of collectors.

GEOFFROY ADER

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