The auction “Watches Online: The Geneva Edit” organized by Christies in Geneva on November 19, 2025, presented an exclusive selection of 212 pieces from the best watch brands chosen for their condition, rarity and quality. Total sales, fees included: $2,626,002 USD, or 86% of the lots presented.
BEST RESULTS
lot 316: Audemars Pigue, very rare yellow gold and diamond-set ‘royal oak ‘jumbo’ openworked’ sold for $189,205 USD
lot 301: Rolex, very rare stainless steel ‘submariner ‘milsub” sold for $118,253 USD
lot 327: Patek Philippe, yellow gold and diamond-set ‘nautilus’ sold for $78,835 usd
BEST PERFORMANCES
lot 416: MB&F circa 2022, limited edition stainless steel ‘m.a.d. 1 gmt milano’ 376% variation between the baseline estimate and the final result ($11,825 usd)
lot 490: Cartier circa 1925 – cartier, extremely rare and early platinum, diamond and sapphire-set keyless lever dress watch, by repute gifted by king farouk of egypt to his economic adviser elias Andraos Pasha 306% variation between the baseline estimate and the final result ($50,455 USD)
lot 338: Tudor circa 202, limited edition stainless steel ‘black bay’ 260% variation between the base estimate and the final result (13,402$ usd)
BREAKDOWN BY BRAND
ROLEX
Occupying the first place in the ranking of best selling prices, ROLEX achieved the best sales figure of $622,483 USD
PATEK PHILIPPE
Occupying the second place in the ranking of the best selling prices, PATEK PHILIPPE achieved the figure of $577,074 USD
AUDEMARS PIGUET
With a watch that reached the price of $189,205 USD, AUDEMARS PIGUET is the third most successful brand in this sale with a result of $365,007 USD
These three brands represent a total product of $1,564 USD, or 60% of the total sales.
AVERAGE PRICE PER LOT
Given the number of batches, 212 in total, including 30 unsold batches, the average price of a batch was $14,429 USD.
CONCLUSION
This sale once again demonstrated the dynamism of the auction market, we can note the presence in the top three brands: ROLEX, PATEK PHILIPPE, and AUDEMARS PIGUET.
