The auction “Rare Watches” organized by Christies in Geneva on November 10, 2025, presented an exclusive selection of 179 pieces from the best watch brands chosen for their condition, rarity and quality. Total sales, fees included: $5,235,062 USD, or 99% of the lots presented.
BEST RESULTS
lot 29: Patek Philippe – an exceedingly rare and highly attractive platinum special edition perpetual calendar chronograph wristwatch with moon phases, 24-hour, leap year indication and breguet numerals, made for the new opening of the Geneva salon in 2006. Sold for 337 934$ usd
lot 146: Richard Mille – tourbillon Boucheron model | a unique and impressive 18k white gold tonneau-shaped skeletonized tourbillon wristwatch with power reserve indication and motherof-pearl wheels, made to commemorate the 150th anniversary of Boucheron. Sold for 199 688$ usd
lot 89: Patek Philippe – retailed by Tiffany & co., nautilus model | an important, highly exclusive and extremely rare platinum automatic wristwatch with sweep centre seconds, date and bracelet. Sold for $199,688 usd
BEST PERFORMANCES
lot 5: Rolex Circa 2021 – oyster perpetual model | an attractive stainless steel automatic wristwatch with sweep centre seconds and bracelet. 459% variation between the baseline estimate and the final result ($6,759 USD)
lot 10: Patek Philippe circa 1962 – a possibly unique and impressive 18k gold, diamond, sapphire and emerald-set bracelet watch with concealed dial. 376% variation between the baseline estimate and the final result ($23,041 USD)
lot 23: Patek Philippe circa 1929 – dial signed tiffany & co. | an extremely rare and early platinum rectangular wristwatch with breguet numerals. 366% variation between the baseline estimate and the final result ($16,897 USD)
BREAKDOWN BY BRAND
PATEK PHILIPPE
Occupying the first place in the ranking of the best selling prices, PATEK PHILIPPE achieved the best sales figure of $2,361,088 USD.
ROLEX
Occupying the second place in the ranking of the best selling prices, ROLEX achieved the figure of $1,219,018 USD
RICHARD MILLE
With a watch that reached the price of $199,688 USD, RICHARD MILLE is the third most successful brand in this sale with a result of $414,738 USD
These three brands represent a total product of 7,218,540 USD, or 65% of the total sales.
AVERAGE PRICE PER LOT
Given the number of batches, 179 in total, including 2 unsold batches, the average price of a batch was $29,577 USD.
CONCLUSION
This sale once again demonstrated the dynamism of the auction market, we can note the presence in the top three brands: PATEK PHILIPPE, ROLEX and RICHARD MILLE,
