The auction “Watches: Decade One (2015–2025)” organized by Phillips in Geneva on November 09, 2025, presented an exclusive selection of 207 pieces from the best watch brands chosen for their condition, rarity and quality. Total sales, fees included: $82,771,322 USD, or 100% of the lots presented.
BEST RESULTS
Lot 23: Patek Philippe – A genre defining, historically important highly collectable stainless steel perpetual calendar chronograph wristwatch with moonphase display, one of four known. Sold for $17,578,572 USD
Lot 144: Patek Philippe – Pink on Pink | A spectacular and very important pink gold perpetual calendar chronograph wristwatch with moonphases and pink dial. Sold for 4421277$ USD
Lot 182: F.P. Journe – Chronomètre à Résonance “Souscription” | An extremely rare and historical platinum dual time wristwatch with resonating escapements, number 2. Sold for $4,121,488 USD
BEST PERFORMANCES
Lot 42: Credor Circa 2016 – Engraved Skeleton Limited Edition | A rare and attractive limited edition white gold wristwatch with metal engraving and lacquerware depicting waves, made in a limited edition of 30 pieces. 1424% change between the base estimate and the final result ($94,397 USD)
Lot 25: Angelus Circa 1966 – Doctor’s Watch | A rare, extremely well-preserved and attractive stainless steel single button chronograph wristwatch with pulsations and respirations dial and incorporating a magnifying arc. 1297% variance between baseline estimate and final result ($17,306 USD)
Lot 152: Credor Circa 2006 – A very rare and attractive platinum skeletonized chronograph wristwatch with mother-ofpearl registers, power reserve indication, original guarantee and presentation box 958% change between the base estimate and the final result ($78,664 USD)
BREAKDOWN BY BRAND
Patek Philippe
Occupying the first place in the ranking of the best selling prices, Patek Philippe achieved the best sales figure of $41,520,215 USD
Rolex
Occupying second place in the ranking of best prices, Rolex achieved a figure of $12,149,661 USD
F.P. Journe
With a watch that reached the price of $4,121,488 USD, F.P. Journe is the third best performing brand in this sale with a result of $9,051,294 USD.
These three brands represent a total product of $62,721,170 USD, or 76% of the total sales.
AVERAGE PRICE PER LOT
Given the number of batches, 207 in total, including 0 unsold lots, the average price of a batch was $399,861 USD.
CONCLUSION
This sale demonstrated once again the dynamism of the auction market, we can note the presence in the top three brands: Patek Philippe, Rolex and F.P. Journe
