The auction “Phillips Watches Online Auction: The New York Sessions, Fall 2025” organized by Phillips in New York on October 10, 2025, presented an exclusive selection of 73 pieces from the best watch brands chosen for their condition, rarity and quality. Total sales, fees included: $2,583,053 USD, or 100% of the lots presented.
BEST RESULTS
Lot 13: Patek Philippe – A very well preserved and vibrant perpetual calendar chronograph wristwatch with green dégradé dial, day/night indication, moon phase, leap year indication, additional solid caseback, Certificate of Origin, presentation box, and hang tag Vendu pour 152400$ USD
Lot 3: Richard Mille – RM011 AH WG “Felipe Massa” | A white gold and titanium skeletonized tonneau-shaped flyback chronograph wristwatch with annual calendar, oversize date, month, warranty, and presentation bo. Sold for $139,700 USD
Lot 14: Lederer – Central Impulse Chronometer | An extremely brilliant and scarcely seen white gold central impulse chronometer wristwatch with warranty and box, number 9 of a limited edition of 25 pieces. Sold for $120,650 USD
BEST PERFORMANCES
Lot 22: Audemars Piguet Vers 1953 – A rare and extremely well-preserved yellow gold hinged pocket watch with guilloché case. 1551% variation between the base estimate and the final result ($33,020 USD)
Lot 18: Anoma circa 2024 – A1 First Series | A fine stainless steel wristwatch with rounded triangular case, two-tone blue lacquer dial, certificate of origin and presentation box 510% change between the baseline estimate and the final result ($3,048 USD)
Lot 21: Ulysse Nardin circa 2005 – Monopusher Chronograph | A rare and interesting pink gold single-button chronograph wristwatch with guarantee card and presentation box. 503% variation between the baseline estimate and the final result ($12,065 USD)
BREAKDOWN BY BRAND
Patek Philippe
Occupying the first place in the ranking of best selling prices, Patek Philippe achieved the best sales figure of $699,770 USD
Rolex
Occupying second place in the ranking of best prices, Rolex achieved a figure of $394,970 USD
Audemars Piguet
With a watch that reached the price of $60,960 USD, Audemars Piguet is the third most successful brand in this sale with a result of $337,185 USD
These three brands represent a total product of $1,431,925 USD, or 55% of the total sales.
AVERAGE PRICE PER LOT
Given the number of batches, 73 in total, including 0 unsold lots, the average price of a batch was $35,384 USD.
CONCLUSION
This sale demonstrated once again the dynamism of the auction market, we can note the presence in the top three brands: Patek Philippe, Rolex and Audemars Piguet
