The auction ‘Watches Online: The Geneva Edit Featuring Stories in Time: A Collection of Exceptional Watches’, organised by Christie’s in Geneva on 21 May 2025, featured an exclusive selection of 165 timepieces from the finest watch brands, chosen for their condition, rarity and quality. Total sales, including fees: $2,389,165 USD, representing 82% of the lots offered.
BEST RESULTS
Lot 302: PATEK PHILIPPE – Platinum chronograph wristwatch. Sold for $129,655 USD
Lot 301: F.P. JOURNE – TANTALUM “CHRONOMÈTRE BLEU” Sold for $106,775 USD
Lot 306: AUDEMARS PIGUET – “ROYAL OAK” in rose gold. Sold for $83,895 USD
BEST PERFORMANCES
Lot 446: CEH Circa 1969 – Nickel-plated brass prototype ‘ceh-230’. 530% difference between the low estimate and the final result (USD 22,880)
Lot 384: TUDOR Circa 2022 – Limited edition steel “BLACK BAY”. 446% difference between the low estimate and the final result (USD 19,830)
Lot 320: BREGUET Circa 2011 – Yellow gold ‘Classique Grande Complication’. 341% difference between the low estimate and the final result (USD 64,065)
BREAKDOWN BY BRAND
ROLEX
Topping the list of the highest prices achieved at the auction, ROLEX recorded the highest total for the sale at $479,267 USD
PATEK PHILIPPE
Ranking second in the list of the highest prices achieved at the auction, PATEK PHILIPPE recorded a total of $400,253 USD
AUDEMARS PIGUET
With a watch that fetched $83,895 USD, AUDEMARS PIGUET was the third best-performing brand in this sale, achieving a total of $302,783 USD
These three brands accounted for a total of $1,182,303 USD, representing 49% of the total sale
AVERAGE PRICE PER LOT
Given the total number of lots—165 in all, including 29 unsold lots—the average price per lot was $17,567 USD
CONCLUSION
This sale has once again demonstrated the dynamism of the auction market; the top three brands were: ROLEX, PATEK PHILIPPE and AUDEMARS PIGUET
