The ‘Important Watches II’ auction, organised by Sotheby’s in Geneva on 14 May 2025, featured an exclusive selection of 189 timepieces from leading watch brands, chosen for their condition, rarity and quality. Total sales, including fees: $2,400,588 USD, representing 80% of the lots offered.
BEST RESULTS
Lot 259: Jacob & Co. – Limited-edition skeletonised tourbillon wristwatch in ceramic, rose gold and aventurine, featuring a rotating dial and a diamond globe. Sold for $122,926 USD
Lot 208: Rolex – A steel chronograph wristwatch with bracelet Sold for $92,194 USD
Lot 281: Audemars Piguet – Rose gold wristwatch with perpetual calendar, leap year indicator, moon phases, equation of time, and sunrise and sunset times. Sold for $69,146 USD
BEST PERFORMANCES
Lot 383: Jaeger-LeCoultre Circa 1988 – Yellow gold wristwatch with triple calendar and moon phases 313% variation between the base estimate and the final result (USD 9,988)
Lot 360: Gérald Genta Circa 2008 – A limited-edition titanium wristwatch with jumping hour, retrograde date and retrograde hour 281% variation between the base estimate and the final result (USD 27,658)
Lot 229: Cartier Circa 1945 – Yellow gold guillotine pendant watch 281% variation between the base estimate and the final result (USD 13,829)
BREAKDOWN BY BRAND
Rolex
Topping the list of the highest-selling items, Rolex achieved the highest total for the sale at $613,092 USD
Patek Philippe
Ranking second in the list of the highest-selling items, Patek Philippe achieved a total of $506,303 USD
Audemars Piguet
With a watch that fetched $69,146 USD, Audemars Piguet is the third best-performing brand in this sale, achieving a total of $342,041 USD.
These three brands account for a total of $1,461,436 USD, representing 61% of the total sale.
AVERAGE PRICE PER LOT
Given the total number of lots, 189 in total, including 37 unsold lots, the average price per lot was $15,793 USD
CONCLUSION
This sale has once again demonstrated the dynamism of the auction market; the top three brands were Rolex, Patek Philippe and Audemars Piguet
