The “Important Watches” auction, organized by Sotheby’s in Geneva on November 5, 2023, featured an exclusive selection of 98 pieces from the finest watch brands, chosen for their condition, rarity and quality. Total sale, including fees: $12,586,829 USD, representing 81% of the lots presented.

BEST RESULTS

Lot 97: GEORGE DANIELS LONDON, Millennium, Unique and historic timepiece. White gold wristwatch, double signature “George Daniels & Roger W Smith”. Sold for $2,421,816 USD.

Lot 35: PATEK PHILIPPE, “World Time” Reference 5531R-012. Rose gold wristwatch with world time and minute repeater, cloisonné enamel dial, circa 2022. Sold for $1,059,371 USD.

BEST PERFORMANCES

Lot 3: ROLEX, “Full Spec’ Military Submariner” Reference 5517. Steel military wristwatch, circa 1978. 302% variation between low estimate and final result ($536,747 USD).

Lot 18: PATEK PHILIPPE resold by À l’ÉMERAUDE. Yellow gold jumping-hour pocket watch, circa 1927. 239% variation between low estimate and final result ($56,499 USD).

Lot 44: OMEGA, Speedmaster “Broad Arrow” Reference 2915-2. Steel bracelet chronograph, circa 1995. 179% variation between low estimate and final result ($155,374 USD).

BREAKDOWN BY BRAND

PATEK PHILIPPE

Occupying first place in the best sales price ranking. PATEK PHILIPPE achieved the highest sales figure of $3,593,385 USD.

GEORGE DANIELS

Occupying second place in the sale’s best price ranking. GEORGE DANIELS realized $3,241,062 USD.

ROLEX

With a watch that fetched $536,748 USD, ROLEX was the third best-performing brand in the sale, with a result of $2,206,316 USD.

These three brands accounted for total proceeds of $9,040,763 USD, or 72% of the total sale.

AVERAGE PRICE PER LOT

Given the number of lots, 98 in all, including 19 unsold lots, the average price per lot was $159,327 USD.

CONCLUSION

This sale once again demonstrated the dynamism of the auction market, with the following brands in the top three: Patek Philippe, George Daniels and Rolex.

GEOFFROY ADER

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