The “Fine Watches” auction organized by Sotheby’s in New York on June 8, 2026, featured an exclusive selection of 419 timepieces from the finest watch brands, chosen for their condition, rarity, and quality. Total sales, including fees: $5 037 056 USD, representing 87% of the lots offered.
BEST RESULTS
Lot 332 : Rolex – Stainless steel wrist chronograph with bracelet. Sold for $102 400 USD.
Lot 315 : Rolex – Automatic platinum chronograph with bracelet. Sold for $102 400 USD.
Lot 324 : Bulgari – Rose gold wristwatch set with diamonds and pink tourmalines. Sold for $70 400 USD.
BEST PERFORMANCES
Lot 417 : Breguet, circa 1890 – Gilded brass travel clock with repeater and alarm function, No. 2098. A 1,500% increase between the starting estimate and the final hammer price (US$64 000).
Lot 553 : Rolex, circa 1946 – Automatic stainless steel wristwatch with a sector dial and guilloché bezel. A 1,020% difference between the starting estimate and the final result (US$44 800).
Lot 366 : Rolex, circa 1973 – Asymmetrical white gold wristwatch. A 476% increase from the starting estimate to the final hammer price (US$23 040).
BREAKDOWN BY BRAND
Rolex
Ranking first in the list of top auction prices, Rolex achieved the highest total for the sale: $1 147 392 USD
Patek Philippe
Ranking second in the list of top auction prices, Patek Philippe achieved a total of $780 160 USD
Breguet
With a watch that sold for $64 000 USD, Breguet was the third-best-performing brand in this auction, generating $574 080 USD.
These three brands accounted for total sales of $2 501 632 USD, representing 50% of the total auction proceeds.
AVERAGE PRICE PER LOT
Given the total number of lots 419 in all, including 55 unsold lots—the average price per lot was $13 838 USD
CONCLUSION
This sale once again demonstrated the vitality of the auction market; notably, the top three brands were Rolex, Patek Philippe, and Breguet
