The ‘Important Watches II’ auction organised by Sotheby’s in Geneva on 12 November 2024 presented an exclusive selection of 186 pieces from the finest watch brands, chosen for their condition, rarity and quality. Total sale, including fees: $3,154,140 USD, representing 98% of the lots presented.

BEST RESULTS

Lot 254: Audemars Piguet – Royal Oak Equation of Time “Jerusalem”. Rose gold wristwatch with perpetual calendar displaying leap years, moon phases, equation of time, and sunrise and sunset times. Sold for $99,000 USD

Lot 267: Rolex – Daytona “Big Red”, Reference 6265 | A stainless steel chronograph wristwatch with bracelet | Circa 1987. Sold for $85,800 USD

Lot 237: Patek Philippe – Nautilus “Geneva Seal”, Reference 5711/1A | A stainless steel wristwatch with date and bracelet | Circa 2007. Sold for $85,800 USD

TOP PERFORMANCES

Lot 424: Paul Picot Circa 2001 – La Rattrapante | Yellow gold wristwatch with perpetual calendar and split-seconds chronograph with moon phases | Circa 2001. 500% variation between base estimate and final result ($52,800 USD)

Lot 333: Vacheron Constantin Circa 1970 – Retailed by Bulgari: Tubogas | A yellow gold cuff watch | Circa 1970. 428% variation between the base estimate and the final result ($29,400 USD)

Lot 272: Omega Circa 2008 – Speedmaster, Reference 3570.50.00 | A stainless steel chronograph wristwatch with bracelet | Circa 2008. 404% variation between the base estimate and the final result ($5,544 USD)

BREAKDOWN BY BRAND

Patek Philippe

Ranking first in terms of highest sale prices, Patek Philippe achieved the highest sale figure of $737,220 USD.

Rolex

Ranking second in terms of highest sale prices, Rolex achieved a sale figure of $572,880 USD.

Audemars Piguet

With a watch that reached a price of $99,000 USD, Audemars Piguet is the third best-performing brand in this sale with a result of $527,340 USD.

These three brands represent a total revenue of $1,837,440 USD, or 58% of the total sale.

AVERAGE PRICE PER LOT

Given the number of lots, 186 in total, including 3 unsold lots, the average price per lot was $17,236 USD.

CONCLUSION

This sale once again demonstrated the dynamism of the auction market, with the following brands featuring in the top three: Patek Philippe, Rolex, and Audemars Piguet.

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