The “Important Watches” auction organized by Sotheby’s in Geneva on November 10, 2024, featured an exclusive selection of 75 pieces from the finest watch brands, chosen for their condition, rarity, and quality. Total sale, including fees: $7,468,560 USD, representing 100% of the lots presented.

BEST RESULTS

Lot 148: Patek Philippe – Second Series Flat Dial, Reference 2499 | A yellow gold chronograph wristwatch with perpetual calendar, moon phases, and flat dial. Sold for $2,640,000 USD

Lot 99: Patek Philippe – Reference 5004P-021 Platinum wristwatch with perpetual calendar and split-seconds chronograph with moon phases, 24-hour display, and leap year indicator. Sold for $250,800 USD

Lot 115: Rolex – Daytona ‘Paul Newman’, Reference 6241 | Stainless steel chronograph wristwatch with bracelet. Sold for $237,600 USD

BEST PERFORMANCES

Lot 65: Cartier, London Circa 1970 – Tank ‘Oblique’ | Yellow gold wristwatch | Circa 1970. 460% variation between base estimate and final result ($184,800)

Lot 98: Patek Philippe Circa 1989 – 150th anniversary, reference 3960P | A limited edition platinum officer’s wristwatch. 251% variation between the base estimate and the final result ($50,160)

Lot 51: Patek Philippe circa 1947 – Calatrava, Reference 565 | A yellow gold wristwatch. 204% variation between the base estimate and the final result ($50,160)

BREAKDOWN BY BRAND

Patek Philippe

Ranking first in terms of highest sale prices, Patek Philippe achieved the highest sale figure of $4,094,640 USD.

Rolex

Ranking second in terms of highest sale prices, Rolex achieved a sale figure of $1,572,120 USD.

A. Lange & Söhne

With a watch that reached a price of $72,600, A. Lange & Söhne was the third best-performing brand in this sale, with a total of $244,200.

These three brands accounted for a total of $5,910,960, or 79% of the total sale.

AVERAGE PRICE PER LOT

Given the number of lots, 75 in total, including 0 unsold lots, the average price per lot was $99,581 USD.

CONCLUSION

This sale once again demonstrated the dynamism of the auction market, with the following brands featuring in the top three: Patek Philippe, Rolex, and A. Lange & Söhne.

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