The auction ‘The GOAT Collection: Watches & Treasures from Tom Brady’ organised by Sotheby’s in New York on 10 December 2024 featured an exclusive selection of 41 items. The statistics for this sale include items that are not watches, such as jerseys worn during his time at the University of Michigan, decisive matches with the New England Patriots and the Tampa Bay Buccaneers, as well as precious Super Bowl memorabilia. All these items are grouped under the category ‘THE GOAT COLLECTION’.
BEST RESULTS
Lot 36: Rolex – Reference 6241 Daytona Paul Newman “John Player Special” | Yellow gold chronograph wristwatch with bracelet, owned and worn by Tom Brady, circa 1969. Sold for $1,140,000 USD
Lot 41: Audemars Piguet – Reference 26730BC.ZZ.1320BC.99 Royal Oak “The Roast” | Flying tourbillon wristwatch in white gold and set with diamonds, with bracelet, owned and worn by Tom Brady, circa 2024. Sold for $720,000 USD
Lot 8: Reference RM35-03 FQ “Baby Nadal” | A blue and white TPT skeleton automatic quartz wristwatch with a butterfly rotor, owned and worn by Tom Brady, circa 2022. Sold for $384,000 USD
BEST PERFORMANCES
Lot 17: IWC Circa 2019 – Reference IW5007-01 Portugieser | Automatic rose gold wristwatch with date and power reserve indicator, circa 2019. 812% variation between the base estimate and the final result ($45,600 USD)
Lot 2: IWC circa 2020 – Reference IW3891-04 Pilot’s Watch Top Gun Edition ‘SFTI’ | A limited edition automatic chronograph wristwatch in ceramic and ceratanium, with day and date, owned and worn by Tom Brady, circa 2020. 740% variation between the base estimate and the final result ($42,000 USD)
Lot 5: Tudor Circa 2022 – Reference 79030 Tudor Heritage Black Bay 58 “Friends of Hodinkee” | A limited edition automatic stainless steel wristwatch with bracelet, owned and worn by Tom Brady, circa 2022. 620% variation between the base estimate and the final result ($36,000 USD)
BREAKDOWN BY BRAND
Rolex
Ranking first in terms of highest sale prices, Rolex achieved a total of $1,614,000 USD
Richard Mille
Ranking second in terms of highest sale prices, Richard Mille achieved a total of $1,008,000 USD
Audemars Piguet
With a watch that reached a price of $720,000 USD, Audemars Piguet is the third best-performing brand in this sale with a total of $936,000 USD
AVERAGE PRICE PER LOT
Given the number of lots, 41 in total, including 0 unsold lots, the average price per lot was $219,629 USD.
CONCLUSION
This sale once again demonstrated the dynamism of the auction market, with the following brands featuring in the top three: Rolex, Richard Mille, and Audemars Piguet.
